Port Stephens Real Estate Always Heats Up at Easter
“While Most Port Stephens Real Estate Agents Are On Holidays I Get More Sales At Easter Than Any Time Of The Year”
It has been reported that this Easter 2011 has Port Stephens at 90% occupancy which means only one thing…more people in town. The population swells over 5 times its average and I am always amazed at why Port Stephens Real Estate agents don’t work on the Saturday of Easter doing open houses and housing inquiries for their owners. I do believe in time away from the office in real estate, especially on Easter Friday, Easter Sunday and Monday. As a real estate coach that is always in the constant pursuit of excellence I have found in all the the real estate training that I have done, the great quote by Peter Drucker “There is nothing so useless as doing efficiently, that which should not be done at all” has never been more true. I see a lot of property agents with these Easter strategies like handing out chocolate Easter eggs. While that is a nice touch, our main focus as agents should be on utilising leverage opportunities. And while handing out eggs is a kind and thoughful thing to do, is it really focusing on the most important use of time in getting a sale at the very best price. I don’t think it is.
Port Stephens is a Resort area and such is very seasonal. So why not take Thursday off and relax instead of handing out Easter eggs and preparing for the holiday, then work Saturday, maximizing your clients opportunity to sell.
Many owners of properties for sale in the Nelson Bay and surrounding areas don’t realise that the average days on market here are 155 days. Why is it so long? There are a number of factors. If you want the detailed version of why and ways to save money and time by reducing your days on market please check out my report by clicking Port Stephens Real Estate Tips and Secrets. But in short, there are only a limited number of buyers looking at one time in Port Stephens. It is not like the cities where there is always an abundance of buyers. Missing an opportunity can cost a fair bit of money in a softening market. I saw it in 2006 and am seeing it again now. Easter is a very big opportunity. The other opportunity at Easter is the Internet. The 2 main reasons a property hasn’t sold is 1. price 2. the agent. If the agent is communicating regularly, giving advice and you are investing in marketing, it is pretty obvious if you aren’t generating inspections AND offers. Your price is too high!
Ok, back to the Internet. What do you think people are doing at Easter who are looking at buying a property? Yes that’s right, they are on the Internet searching. So wouldn’t it make sense in your selling strategy to get your price adjusted, change the photos around and make the property look fresh as well as paying the small fee to Dominate the rankings online at the this most effective time in the buying process. Of course having an open house, an advertisement and the agent being available for inspections and discussing property is very powerful in utilising this regional resort area selling model on top of the Internet strategy. Has your agent discussed this before Easter. if not, their may be a good chance the problem is not your price, bust the agent. Of course it could be both.
I’l finish with a very small Real Estate Easter story. While Easter with Christians is the remembrance of death on the cross and a story of forgiveness, Easter for others is a story of family and friends. What evever you believe, something is really important, and that’s the ability to listen. There is a story of a doctor working in the cancer ward that had tremendous success. He was asked what the magic cure was. He said listening. He said he was a very, very busy person in trying to help people survive cancer when he discovered something. People in incredible pain found great comfort in someone listening. Yes, just listening. If people cried he used to be tempted to quickly to give a solution, encouragement or hand a tissue. But that’s not what people really wanted. They wanted his time and his ears. As he did this, and stopped worrying about his busy schedule and high demands, something amazing started to happen. People started getting better around him. His further research lead to also discover that as he got better and better at listening, people dealing with cancer started naturally producing drugs to the equivalent of heroin and the alkalinity of peoples bodies started to increase. The increase in alkalinity improves energy and rebuilds cells. We have been wired naturally to feel good when people listen.
Listen to your self, listen to your purpose, listen to your friends and listen to your customers. Listen to your employees and employers and listen to your agent. What are they really saying. Use Easter to get better at listening. It may just be more effective than you think.
Port Stephens Real Estate Quote of The day “I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant”
This is is Chris Hasson, God Bless at Easter.
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